1. Visual Impact: A visually engaging campaign was developed, showcasing the journey of remittance from global landmarks (e.g., Statue of Liberty, Big Ben) to Agrani Doer Banking branches. The image emphasized security, simplicity, and accessibility.

2. Promoting Bonuses: The campaign highlighted a 5% bonus for remittance transfers made through Agrani Doer Banking accounts or PIN numbers, providing a clear financial incentive.

3. Reassurance and Accessibility: The visual reinforced that Agrani Doer Banking ensures seamless and secure remittance transfers, encouraging customers to trust the formal process.

Result:

Enhanced Awareness:The campaign successfully informed customers about the secure and beneficial remittance services offered by Agrani Doer Banking.

Increased Engagement: The financial incentive attracted new users, leading to higher remittance transaction volumes.

Strengthened Brand Positioning: Agrani Doer Banking reinforced its reputation as a reliable partner for secure international transactions.

This campaign exemplifies how clear messaging and visual storytelling, combined with meaningful incentives, can drive customer adoption of secure banking practices, making Agrani Doer Banking a preferred choice for remittance services.