1. Visual Storytelling: A relatable comic-style campaign was created, portraying a rural couple solving their bill payment dilemma. The scenes showcased a woman holding an electricity bill and expressing her concern about payment delays, followed by her husband's realization of the solution offered by Agrani Doer Banking.

2. Promoting Convenience: The campaign emphasized the simplicity of paying electricity bills at a nearby Agrani Doer Banking branch, saving time and effort.

3. Branch Visibility: The final panel featured the local branch of Agrani Doer Banking, highlighting its accessibility and friendly service.

Result:

Increased Awareness: The campaign effectively demonstrated how Agrani Doer Banking simplifies bill payments, encouraging more customers to use the service.

Community Engagement: The relatable and visually appealing storytelling resonated with rural audiences, strengthening trust in the brand.

Enhanced Service Adoption: A notable increase in branch visits for bill payment services was observed, reinforcing Agrani Doer Banking's role as a community partner.

This campaign exemplifies how localized visual content can drive meaningful engagement and adoption of banking services, enhancing both convenience and trust.